U Stuart Pearce M w Ta IkifI g DONT KNOW what reason Lance Novak vented opinion anger small local hobby shops North America whether Model Aviation agrees disagrees statement However did make some very disparaging remarks humbly request give us hobby dealers chance reply letter response Lance Novaks letter June issue Model Aviation complaining about cost RC hobby products local store Well Mr Novak have no apparent knowledge retail sales what costs operate store what costs us buy product businesses charge based what costs business should have justify costs Ill let secret Mr Novak maybe wont quick come out words like gouging ripoff prices etc talking about local bobby shops buy products [a distributor] hobby shops also operate [a] mail-order store offer two servos $1999 penny charge Would prepared sell someone product such two servos penny profit Just what feel would fair profit two servos [A radio] offered ten bucks have nerve add 2% bill because pay up front MasterCard no surplus charged [mail-order] customers course $10 represents 5% return before cost doing business 15% return over cost would mean store would have generate $400000 sales draw would take heck big RC club spend kind cash Maybe Mr Novak thinks should up prices railroad guys kite fliers could enjoy low price sport Now Mr Novak try scenario someone walks Lances Super Hobbies Ltd asks want radio what should get Just long does take show Mr Consumer three major brands radios youre carrying Should have four channels go six After listen questions have given him fair honest answers youve spent least half hour time Now hes sure hes confused answers needs time think So pack away radios get back other customers after bes left next day calls asks few questions time five minutes Next day another inspection 15 minutes Finally buys total time hour half much earn amount time Mr Novak After store has paid what costs operate length time ten bucks pay already hole mention $250 kits sells $250 plus sales tax local level Just think sales tax goes goes everybody else state via services infrastructure police education dealer does get $100 may think gets Hes also pay shipping has store rent advertising insurance phone heat air-conditioning staff wages business taxes commercial level industrial depreciation mention cost debt $70000-$ 100000 worth stock costs have found whether sell airplane 50 store could sell because price less would believe wont sell local customers local store would able justify national ad campaign doesnt make sense thousand stores selling same thing same medium manufacturer sets price wrong charge price Any company charges labor based what has cost produce required result pay skilled job requires days training repetitious tasks boss says can get workers $2 hour does mean youre gouging him because what cost him course hamburger costs $250 thats what fair market price set cost people sell buns burger meat [hamburger chains] gouging because some burger stand Wisconsin sells bigger burger $175 course Have invested $50000 job Mr Novak Have spent month decorating store no pay till open doors have people coming place business telling what prepared pay services old saying judge man after walk moons moccasins applies just dont know course youre welcome buy store few others Im sure make yourself rich After youre such expert last lesson economics Mr Novak Ill keep simple man needs $1000 year live produces 2000 cabbages cost 50 cents can sell cabbage buck make wage neighbor needs same wage rent land fertilizer cost means has charge $125 186 Model Aviation ime sec ct publicat s expressed ard s moek construea available rs staff have famine first guy loses half crop has charge $2 make ends meet two bucks ripping off No nor Hes making fair wage cost producing product big farm 500 miles away can sell cabbage 60 cents its because can selling goods whole country dont like cabbages go eat squash stop encouraging other cabbage lovers uneducated opinion standing fence shouting abuse cabbage maker Well grateful state small hobby shop dead greedy price-gougers true whole sport dead No mail-order house has stirred person become modeler No mail-order house know sells Model Aviation other magazines No mail-order house promotes AMA MAAC Canada No mail-order house sells used equipment No mail-order house know has gone City Hall seek flying site club local store level anyone can give time information become successful modeler Ive seen active club 60 members drop four local store closed didnt close because so-called price-gouger retired son took over business decided wanted fair days wages time just would expect days labor Mr Novak say savvy RC buyer goes store $2 part costs 75 cents mail-order because shipping costs $5 think dealer got store first place think manufacturer delivered free admit right [hobby shop owners] rude times walks life work just plain driving down highway people annoy heck out have never rude customer Ive dozens rude staff because couldnt build something provide goods arent made Some customers feel because retail sales fair game nasty remarks could made some condescending remark fact giving few bucks keep business despite ripoff prices wrong treat customers poorly something try best never dobut after reading letter can understand get treatment you say look forward day closed down Ill warrant theres thousand stores North America look forward day take up golf rt Pearce Hobby Place Barrie Canada Spirit Yesteryear Model Aircraft Company Letters Continued page 6 seems deeper get model aviation first seems must really go deep spend lot money really good less balance have personal lives being really good worth can model aviation itself help provide balance So us experience model aviation early life give up except dreams raising family get back later healthy use modeling hobby would fill creative voids left day between making money bonding family Somehow seems like really successful modelers like Bill Winter achieve balance some very tight budget John Hunton Rixeyville Virginia About Hobby Shops Having just returned NRHSA National Retail Hobby Store Association represents 400 members Convention held Las Vegas found letter editor offensive inaccurate [Letter Lance Novak June 1999 issue] am president NRHSA have hobby industry 25 years think term old time hobby shop real hobby shop synonymous fellow shop owners myself think run real hobby shops Besides offering expertise advice quality products have sought modernize operationsincorporating standard business practices computerized ordering point-of-purchase systems Believe us have Web sites No kidding hobby shops must legally collect sales taxes accordance state laws very aware discount prices offered products sell especially high-ticket items Most us try meet mail-order prices come close can think would hard-pressed find shops sell full retail am amazed found such number LA area would propose shops discount view hobby shops touch reality hate have anyone accuse hobby shops group gouging ripping off customers As things am sure exceptions find terms applied profession offensive deceptive blatantly false work very hard create new ways stores can satisfy needs customers produce equitable profitproduce enough money live dont think meets dictionary definition greed advice buy small items shops does service no Check prices might line since everyone does anyway think demise hobby shops youre going get better prices selection youre wrong Historically hobby shops have avenues new products introduced new customers exposed hobbies As customer base shrinks product selection decreases prices increase point correct hobby shop owner will probably close his/her shop go help flynot type businessperson Typically would set up mutually convenient time either him/herself competent instructor might direct local club field wonder got bee bonnet because some shop didnt stop everything help fly Ah term value dollars people includes having convenience store close proximity can get advice information product six seven days week value may include support local clubs getting new members supplying maps fields contribution prizes providing meeting place might further include providing information applications Academy Model Aeronautics nutshell Lance think youre way off base Walt Throne Berkeley Illinois Maybe Ive missed something sure sounds Mr Novak has negative attitude toward hobby shops As per Ma & Pa family owned hobby shops Im sure theyre out greedy trying get someone pay through nose adjectives describe car dealer sells $30000 car $22000 has realize same good old dealer will sell $30000 can get As business sells product list price street selling price dealer cost quantity price hobby shops go northeastern Illinois sell street price some items below way some 60 years ago loved go little hobby shop Western Avenue Chicago woman son ran shop Mrs Goldberg son Carl always helpful Carl would come across street high school show what doing wrong Thats gone now still enjoy going hobby shop looking airplanes hanging ceilings Thats what got startedI build just like Joe Stantons always have right people answer questions Stanton Hobby Shop Chicago Ralph Warners worked September 1999 187
Edition: Model Aviation - 1999/09
Page Numbers: 186, 187
U Stuart Pearce M w Ta IkifI g DONT KNOW what reason Lance Novak vented opinion anger small local hobby shops North America whether Model Aviation agrees disagrees statement However did make some very disparaging remarks humbly request give us hobby dealers chance reply letter response Lance Novaks letter June issue Model Aviation complaining about cost RC hobby products local store Well Mr Novak have no apparent knowledge retail sales what costs operate store what costs us buy product businesses charge based what costs business should have justify costs Ill let secret Mr Novak maybe wont quick come out words like gouging ripoff prices etc talking about local bobby shops buy products [a distributor] hobby shops also operate [a] mail-order store offer two servos $1999 penny charge Would prepared sell someone product such two servos penny profit Just what feel would fair profit two servos [A radio] offered ten bucks have nerve add 2% bill because pay up front MasterCard no surplus charged [mail-order] customers course $10 represents 5% return before cost doing business 15% return over cost would mean store would have generate $400000 sales draw would take heck big RC club spend kind cash Maybe Mr Novak thinks should up prices railroad guys kite fliers could enjoy low price sport Now Mr Novak try scenario someone walks Lances Super Hobbies Ltd asks want radio what should get Just long does take show Mr Consumer three major brands radios youre carrying Should have four channels go six After listen questions have given him fair honest answers youve spent least half hour time Now hes sure hes confused answers needs time think So pack away radios get back other customers after bes left next day calls asks few questions time five minutes Next day another inspection 15 minutes Finally buys total time hour half much earn amount time Mr Novak After store has paid what costs operate length time ten bucks pay already hole mention $250 kits sells $250 plus sales tax local level Just think sales tax goes goes everybody else state via services infrastructure police education dealer does get $100 may think gets Hes also pay shipping has store rent advertising insurance phone heat air-conditioning staff wages business taxes commercial level industrial depreciation mention cost debt $70000-$ 100000 worth stock costs have found whether sell airplane 50 store could sell because price less would believe wont sell local customers local store would able justify national ad campaign doesnt make sense thousand stores selling same thing same medium manufacturer sets price wrong charge price Any company charges labor based what has cost produce required result pay skilled job requires days training repetitious tasks boss says can get workers $2 hour does mean youre gouging him because what cost him course hamburger costs $250 thats what fair market price set cost people sell buns burger meat [hamburger chains] gouging because some burger stand Wisconsin sells bigger burger $175 course Have invested $50000 job Mr Novak Have spent month decorating store no pay till open doors have people coming place business telling what prepared pay services old saying judge man after walk moons moccasins applies just dont know course youre welcome buy store few others Im sure make yourself rich After youre such expert last lesson economics Mr Novak Ill keep simple man needs $1000 year live produces 2000 cabbages cost 50 cents can sell cabbage buck make wage neighbor needs same wage rent land fertilizer cost means has charge $125 186 Model Aviation ime sec ct publicat s expressed ard s moek construea available rs staff have famine first guy loses half crop has charge $2 make ends meet two bucks ripping off No nor Hes making fair wage cost producing product big farm 500 miles away can sell cabbage 60 cents its because can selling goods whole country dont like cabbages go eat squash stop encouraging other cabbage lovers uneducated opinion standing fence shouting abuse cabbage maker Well grateful state small hobby shop dead greedy price-gougers true whole sport dead No mail-order house has stirred person become modeler No mail-order house know sells Model Aviation other magazines No mail-order house promotes AMA MAAC Canada No mail-order house sells used equipment No mail-order house know has gone City Hall seek flying site club local store level anyone can give time information become successful modeler Ive seen active club 60 members drop four local store closed didnt close because so-called price-gouger retired son took over business decided wanted fair days wages time just would expect days labor Mr Novak say savvy RC buyer goes store $2 part costs 75 cents mail-order because shipping costs $5 think dealer got store first place think manufacturer delivered free admit right [hobby shop owners] rude times walks life work just plain driving down highway people annoy heck out have never rude customer Ive dozens rude staff because couldnt build something provide goods arent made Some customers feel because retail sales fair game nasty remarks could made some condescending remark fact giving few bucks keep business despite ripoff prices wrong treat customers poorly something try best never dobut after reading letter can understand get treatment you say look forward day closed down Ill warrant theres thousand stores North America look forward day take up golf rt Pearce Hobby Place Barrie Canada Spirit Yesteryear Model Aircraft Company Letters Continued page 6 seems deeper get model aviation first seems must really go deep spend lot money really good less balance have personal lives being really good worth can model aviation itself help provide balance So us experience model aviation early life give up except dreams raising family get back later healthy use modeling hobby would fill creative voids left day between making money bonding family Somehow seems like really successful modelers like Bill Winter achieve balance some very tight budget John Hunton Rixeyville Virginia About Hobby Shops Having just returned NRHSA National Retail Hobby Store Association represents 400 members Convention held Las Vegas found letter editor offensive inaccurate [Letter Lance Novak June 1999 issue] am president NRHSA have hobby industry 25 years think term old time hobby shop real hobby shop synonymous fellow shop owners myself think run real hobby shops Besides offering expertise advice quality products have sought modernize operationsincorporating standard business practices computerized ordering point-of-purchase systems Believe us have Web sites No kidding hobby shops must legally collect sales taxes accordance state laws very aware discount prices offered products sell especially high-ticket items Most us try meet mail-order prices come close can think would hard-pressed find shops sell full retail am amazed found such number LA area would propose shops discount view hobby shops touch reality hate have anyone accuse hobby shops group gouging ripping off customers As things am sure exceptions find terms applied profession offensive deceptive blatantly false work very hard create new ways stores can satisfy needs customers produce equitable profitproduce enough money live dont think meets dictionary definition greed advice buy small items shops does service no Check prices might line since everyone does anyway think demise hobby shops youre going get better prices selection youre wrong Historically hobby shops have avenues new products introduced new customers exposed hobbies As customer base shrinks product selection decreases prices increase point correct hobby shop owner will probably close his/her shop go help flynot type businessperson Typically would set up mutually convenient time either him/herself competent instructor might direct local club field wonder got bee bonnet because some shop didnt stop everything help fly Ah term value dollars people includes having convenience store close proximity can get advice information product six seven days week value may include support local clubs getting new members supplying maps fields contribution prizes providing meeting place might further include providing information applications Academy Model Aeronautics nutshell Lance think youre way off base Walt Throne Berkeley Illinois Maybe Ive missed something sure sounds Mr Novak has negative attitude toward hobby shops As per Ma & Pa family owned hobby shops Im sure theyre out greedy trying get someone pay through nose adjectives describe car dealer sells $30000 car $22000 has realize same good old dealer will sell $30000 can get As business sells product list price street selling price dealer cost quantity price hobby shops go northeastern Illinois sell street price some items below way some 60 years ago loved go little hobby shop Western Avenue Chicago woman son ran shop Mrs Goldberg son Carl always helpful Carl would come across street high school show what doing wrong Thats gone now still enjoy going hobby shop looking airplanes hanging ceilings Thats what got startedI build just like Joe Stantons always have right people answer questions Stanton Hobby Shop Chicago Ralph Warners worked September 1999 187