Executive Director: View from HQ

Executive Director View HQ .make sure part show model aviation positive experience everyone Strategic Planning has issue Executive Council years Since Dave Brown has become president Sunday mornings after Council meeting normally devoted strategic planning August entire day set aside just review what threats strengths weakness Association Out meeting following threeto five-year goals established Five Goals Academy Model Aeronautics 1 To achieve membership growth 168000 persons 26000 will youth year 2001 2 To shift dependence income between dues non-dues revenue 75/25 3 To invest dollar amount determined budget process revenues improvement International Aeromodeling Center includes museum site administration building 4 To increase number local flying sites X Y First have determine flying sites being used members order determine what increase present can guess number additional insured certificates issue 5 To identify establish 200 community primary/secondary school programs using model aircraft education program Now may ask what doing accomplish tasks Membership growth AMA hired outside marketing firm promote foster growth membership Some programs include soliciting past members input rejoining association pilot program hobby shops allows sign up new members receive instant membership pilot program very successful will continue offered hobby shops have files reduction youth dues has caused tremendous jump youth membership numbers Other programs will explored next year reach out get new members programs cant work dont have cooperation hobby shops clubs Academys public relations local area make sure part show model aviation positive experience everyone Dues non dues revenue AMAs current ratio 85% dues income 15% donations merchandise interest etc So after considerable discussion various Executive Council meetings decided branch out merchandising field However will take some time before truly see profit area past year has learning adventure Shirley Cook responsible merchandising has learn equipment techniques improve imprinting pricing what sells etc hoping co-op another firm order get good prices products will keep cost consumer down area hoping explore will customized shirts clubs air show teams special events produce shirts will expanding services next year include screen printing Another area will generate nondues revenue IMS As write column have 124 booths reserved out 208 available bad still have two months go before show Improvement International Aeromodeling Center goal Executive Council set build new administration building breaking ground year 2001 Improvements site continuous PADCOM committee comprised Special Interest Groups Executive Council members members-at-large will look next steps need take improve site Muncie Once administration building built can look expanding museum museum store Local Flying Sites truly difficult task come up number flying sites exist see can increase now have person responsible flying sites has set motion plan have members-at-large across country gather data will help us endeavor Education Program AMA has excellent group members primary objective get modeling schools have partnered Ball State University Muncie outreach programs grades five through eight constantly gathering data individuals working schools other groups attending teacher conferences throughout US Hope everyone nice holiday season looking forward 1999 flying season Hurry up spring y flying Joyce Hager Executive Director jhager@modelaircraftorg 168 Model Aviation