Now you're Talking

U Bill Joan Hinman M w Ta II g AFTER MORE THAN 25 years Red Baron beloved hobby shop closed gooda victim changing values society would have loved pass some other dedicated hobbyist entrepreneur nobody wants work hard such small return efforts investment Contrary popular opinion hobby shop isnt gold go work play watch money roll accounts fairly successful goal having real old-time hobby shop stocked popular kits engines small parts everyday things hobbyist needs really tried treat customers right stood behind what sold took time determine customers needs likes dislikes keep making mistakes important jobs selling things new people hobby werent best interest no first-airplane P-S ls tried keep up newest things stock people see touch kits could opened inspection knowledgeable people explain interpret What couldnt keep stock special-ordered promptly could paid attention young people came store wanting get started hobbies needing help school projects supported local clubs sending new members providing prizes club raffles cost gave away almost 5000 AMA Cubs under its free build program got $1 cost back merchandise brought finished model back show us day day prices competitive mail order could make So gone answer cutthroat price competition constri business very essence personal service technical advice Everybody needs service nobody wants pay Real hobby shops just arent profitable cant stay business very long acting unpaid salesman showroom technical consultant mail-order companies tried years turn other cheek convince ourselves did things up front honestly treated people right would prosper just didnt work very well seems modern society cares very little Price king [Discount store] philosophy prevails People looked extensive stock concluded rolling money should cut prices below mail-order discount houses years owned Red Baron took very little money out Almost everything went back stock wall trying make best complete shop around part met goal same time successful image contributed end rters 1 over would change basic customer orientation original feeling wordof-mouth among hobbyists far effective Yellow PagesTM real advertising necessary because people wanting hobby shop would look first fallacy argument dedicated hobbyists nor hobby shops profitable customers should have targeted other 99% population Yellow PagesTM necessary other advertising can also powerful Quitting Business Sale handled real professionals showed us effectiveness proper advertising basic conclusion real customer base did lie clubs supported did support us Yes helped providing instruction new members sent repaid us educating economies mail-order get cheap returning local hobby shop free help small pieces helped clubs much ever helped us So what trying say know nothing written letter magazine article will change single thing trying explain arent real old-time hobby shops around anymore real hobby shop starts out labor love soon discover have work too hard dont make money dont appreciate dont love anymore Sorry about everybody off other frontiers . nobody really cares Joan Hin man 1195 N Modesto Ave Camarillo CA 93010 64 Model Aviation modE r rime secand availab cy affect publicc opinions expressed a