View From HQ - 2010/12

192 MODEL AVIATION
Education Objective: The AMA Education
Department, with the support of all of the
Academy’s departments, will continue its
formal education programs and develop
programming to achieve comprehensive
information and training programs to advance
the local club efforts, individuals, and other
organizations in the recruitment of new
members and increasing model aviation
awareness.
Strategies Actions
1. AMA Education Web site enhancement:
Redesign Web page with downloadable, userfriendly
training programs, focused on all
levels of education, for local club use.
Integration of interactive Web site functions
to attract youth.
2. Outreach program for clubs: Develop
programs for clubs to reach the community at
all levels: children, seniors, and adults.
3. Promotion of youth competition:
Development of competitions within the
education/awareness aspect for increased
youth involvement.
4. Grant exploration and development:
Allocate resources to identify revenue sources
and partnerships to advance the Education
Department’s efforts.
5. Leadership training: Develop leadership
training programs for clubs, associate vice
presidents, and future leaders of the Academy.
Marketing Objective: Enhance our image as
an organization, achieving local-to-national
awareness of our hobby/sport with the
objective of membership growth.
Strategies Actions
1. Communication to the membership:
Review and enhance both print and electronic
media to the membership for more effective
communications. Development of new
programs to allow immediate contact with
members as needed.
2. Increase public exposure and awareness:
Develop and fund a professional advertising
campaign utilizing a multimedia approach.
3. Marketing programs for AMA chartered
clubs: Develop public relations packets and
materials for club activities.
View From HQ
4. Government affairs support:
Development of materials for use in
conveying the AMA Vision and Mission to
elected officials.
5. Public awareness events: Conduct
various events at the International
Aeromodeling Center and other locations to
enhance public awareness of model aviation.
6. Development of non-dues revenue
sources: Philanthropic development grants.
Government Affairs Objective: To build
positive relationships with all levels of
government agencies from the
city/county/state level to those such as the
Federal Aviation Administration, Federal
Communication Commission, Department of
Homeland Security, and other appropriate
agencies in support of the AMA Mission.
Strategies Actions
1. Issue identification: Establish
monitoring programs that identify proposed
government actions that would adversely
affect model aviation.
2. Identify regulatory agencies that affect
model aviation: Establish an ongoing
program to identify and update key contacts
within various government agencies that
affect model aviation.
3. Materials development: Working with
the Marketing Department, develop
informative materials expanding on the
safety and internal governance of model
aviation by the AMA.
4. Regulation burdens: Communicate to
the appropriate agencies burdens placed on
the modeling community by agency actions
and Notices to Airmen (NOTAMs).
I have another reminder. Membership
renewals have been mailed to all individuals.
If you have not received yours, you may go
online at www.modelaircraft.org or call
(800) 435-9262 to renew your membership.
Please be patient with the operators
because this is the busiest time of year for
them. And please make sure we have your
correct telephone number(s) and e-mail
address(s). MA
n the August issue of MA, former
Executive Director Jim Cherry began
relaying information from AMA’s
Strategic Long Range Plan (SLRP). I will
continue to share the 2010-2015 SLRP with
you, completing AMA’s “Environmental
Snapshot” and covering plans for various
departments within the organization.
I hope you will find this informative.
Positioning:
• AMA is recognized by the Federal Aviation
Administration as the lead “community-based
operation” in representing the nation’s
modeling community.
• The AMA’s exemplary safety record is
recognized by all involved in aviation.
• The National Aeronautic Association and
Fédération Aéronautique Internationale (FAI)
recognize the AMA as the official voice of
aeromodeling in the United States.
Competitors:
• The stability of the AMA during its 75-year
history, its benefits and service to the
membership, and the support of the numerous
special interest groups has placed the
organization in a unique position of having no
direct competition.
Resources:
• The AMA is a financially stable
organization.
• It has more than 142,000 members with
2,500 chartered clubs.
• It has an experienced governing board and
support staff.
• AMA has more than 75 years of experience
in modeling activities.
• It boasts the world’s largest model aviation
museum.
• AMA is headquartered at the 1,100-acre
International Aeromodeling Center in
Muncie, Indiana.
I
I will continue to relay information
about the 2010-2015 SLRP
Joyce Hager was recently appointed
Interim Executive Director.
12sig6_00MSTRPG.QXD 10/22/10 9:36 AM Page 192