View From HQ - 2011/02

172 MODEL AVIATION
of model aviation. Enhance federal
government acceptance of model aviation:
Continue the AMA programs to expose
local government leaders to the benefits of
allowing modeling on public lands and
facilities. Build relationships with the
Environmental Protection Agency and
similar organizations that could provide
access to potential flying sites.
Museum Objective: The museum and
library are dedicated to collecting and
preserving significant pieces of
aeromodeling history in order to inspire a
broad and passionate understanding of the
historic, scientific, technical, and artistic
legacy of model aviation, creating learning
opportunities that stimulate the imagination,
and encourage visitors to become actively
involved in the world of aeromodeling.
1. On-site experience: Create inspiring
and memorable experiences for visitors of
all ages by allowing them to interact with
the collection through exhibits, tours, and
programming.
2. Off-site experience: Create inspiring
and memorable experiences for visitors of
all ages by providing them access to the
collection through engaging, Web-based
applications, as well as off-site exhibits.
3. Artifact, archives, and library
protection: Allocate resources to properly
provide for the care, management, and
exhibition of the collection to ensure its
long-term protection.
Measurement
Performance measurement supports
strategic planning and goal setting. Without
the ability to measure performance and
progress, the process of developing strategic
plans and goals is less meaningful.
The measurement of objectives such as
Membership are easily tracked because of
the historical data available. Objectives such
as those for Education, Government Affairs,
Marketing, and others are more elusive in
establishing milestones and data points.
View From HQ
New data points will become more
meaningful as a baseline is established in
the AMA Annual Program of Work
(POW) [which is an annual business
plan] and measurable goals are
determined. An annual report recapping
the success in programs, addressing the
strategies and actions, will be produced.
This SLRP is the management tool that
will allow the Executive Council to reevaluate
the five objectives, their
strategies and actions, and adjust the next
year’s POW.
Conclusion
Since its inception in 1936, the
Academy of Model Aeronautics (AMA)
has been an acknowledged leader in
support of model aviation activities in the
United States and throughout the world.
The face of aeromodeling continually
changes and AMA is dedicated to
identifying those changes in order to
maintain the high level of support and
benefits it provides to its membership.
This strategic plan is created as one of
many tools AMA uses to maintain its
leadership position in the aeromodeling
world. This is not a sterile document, but
a living, moving road map to the future
that can respond to the unexpected while
keeping the association on track and
focused on providing a continuously high
level of service to the membership.
Reaching the goals established in this
plan will require a combined effort of the
entire AMA family. From the general
membership to the association leadership
and staff, each will play an important role
in the success of the plan. A coordinated
effort will produce a wealth of resources
and strength. AMA will achieve the goals
set forth in this plan and continue its
leadership role into the foreseeable future.
To contact Executive Council
members, please go to http://bit.ly/fUyKMT.
I hope everyone enjoyed the holidays, and
here is to another good flying season. MA
ecember wasn’t that happy and
joyous for some. We lost
AMA’s former executive
director, Jim Cherry, and a large supporter
of aeromodeling: LeRoy Weber. Please
keep their families in your prayers for the
new year.
This month I will continue to present the
Strategic Long Range Plan (SLRP) for the
Academy. Keep in mind that this is a living
document; we will keep it updated on
AMA’s Web site.
Membership Objective: To increase the
current AMA membership trend to one of
steady growth.
1. Membership development: Design and
implement programs that encourage
membership recruitment at all levels—
individuals, clubs, AMA districts, and retail
outlets.
2. Membership retention: Identify and
develop value-added programs, enhancing
the direct and indirect benefits of AMA
membership.
Flying Site Acquisition Objective: To
develop programs to support local clubs in
identifying, securing, and retaining
traditional outdoor and indoor flying sites.
1. Club programs for flying site
acquisition: Provide appropriate materials to
support local clubs’ efforts in securing
flying sites.
2. Provide professional expertise,
guidance, and legal support: Provide a
national contact (Flying Site Assistance
Coordinator) for clubs and individuals to
seek counsel and advice in site acquisition.
Provide, when appropriate, legal support to
local clubs in the efforts of site retention.
3. Enhance local government awareness
D
Interim Executive Director Joyce Hager
... here is to another good flying season!
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